| Date Created | Title | All Thesaurus Terms | Expanded Number | |
|---|---|---|---|---|
| 29-Jul-1983 | PSC. India. Communication Strategy Involving Radio for Maternal and Child Care. Note by Dr. D.S. Vyas. | Child health; Radio programmes; Communication for development; Programme support communications; Communication for social change; Communication strategy | 4 pp The note reviews two previous workshops and makes a list of findings and recommendations for further workshops. Radio is seen as a good medium for creating awareness and strengthening beliefs. Best results are ensured by carrying the same message in different media, such as posters and leaflets to support a radio campaign. |
CF-RAI-USAA-PD-GEN-2007-000403 |
| 01-Sep-1983 | Could advertising technologies help promote the child health revolution? Some first thoughts. Paper by Gerson da Cunha, UNICEF Communications Consultant, Brasilia | Social marketing; Communication for social change; Behavior change communication | 16pp. These notes speculate on the larger role for advertising and social marketing in Child Health Revolution communications. The author argues that UNICEF NYHQ should liaise with NY advertising agencies with field experience to donate their services for well-planned, long-term community level 'persuasional' methods to encourage behavioural change. |
CF-RAI-USAA-PD-GEN-2007-000052 |
| 01-Sep-1983 | GCO, Information, PSC Workshop. Report on the workshop, held in Sharjah, United Arab Emirates, 26-28 Sept 1983 | Greeting cards; Regional programmes; Workshops; Advocacy; Information campaigns; Programme support communications | 14 pp The workshop, with participants from all Gulf countries, as well as Sana'a and Amman, centred on communication and information strategies; UNICEF's image of a fundraising organization concerned only with the poorest countries needed to be changed and its work as a development agent concerned with children promoted; methods of using the GCO operations to promote UNICEF's image were discussed in detail. |
CF-RAI-USAA-PD-GEN-2008-000024 |
| 01-Sep-1983 at 1:09 PM | Loaves and Fishes of Resource Mobilization. Paper by Gerson da Cunha, (Brasilia), Communications Consultant to UNICEF, September 1983 | Social marketing; Breastfeeding; Mass media; Radio programmes; Television; Films; Communication for social change | 9 pp. "How $37,000 were parlayed into a million dollars of value in Brazil's breastfeeding communications." Report outlining the social marketing strategies used to harness the power of Brazil's mass media and celebrities to encoruage behaviour change to longer-term breastfeeding at minimum cost |
CF-RAI-USAA-PD-GEN-2007-000050 |
| 01-Oct-1983 | Communication and Community Participation. Draft by RRN Tuluhungwa, for the PSC Workshop in Abidjan 17-21 October 1983 | Community participation; Communication for development; Programme support communications | "Communication and Community Participation: As a means of developing basic services for children" draft paper by RRN Tuluhungwa supplementing the paper entitled, "Programme Support Communications Service (PSC): Present Status in UNICEF" also by RRN Tuluhungwa (see CF-RAI-USAA-PD-GEN-2007-000111 "Programme Support Communications Service: Present Status in UNICEF". Internal paper by RRN Tuluhungwa, Chief, PSC Service, UNICEF Hq, 1/19/1983) The paper deals with nomenclature, defining terms such as 'communication' 'community participation', 'basic services strategy', and details the factor involved in PSC. Defines key components of the communications, community participation and basic services cycle and equilibrium. Concludes that experience up to now shows that long-term community participation in development is a process to be established through systematic education and consequential changes in government or agency bureaucratic procedures, and is not automatic, by any means. |
CF-RAI-USAA-PD-GEN-2007-000236 |
| 01-Oct-1983 | PSC Discussion Notes. Prepared by Jane Bunnag, Regional PSC Officer, Bangkok, for a meeting of UNICEF Representatives of the EAP Region 3-8 October 1983 in Bangkok | Advocacy; Audience surveys; Programme support communications | PSC Discussion Notes 1, 2 and 3 address: PSC Planning, audience analysis or consumer survey. A second note addresses PSC in Advocacy; the third comments on the paper "Trends and Issues in PSC: A perspective from the Field" (by Jane Bunnag herself). | CF-RAI-USAA-PD-GEN-2007-000244 |
| 10-Oct-1983 | Communication Factor in Basic Services Development. Discussion paper by RRN Tuluhungwa, for the PSC Workshop in Abidjan 17-21 October 1983 | Basic services; Development planning; Development theory; Programme support communications | 8 pp Paper presented at the Abidjan workshop by RRN Tuluhungwa, Chief, PSC Service, UNICEF Hq, New York. The paper describes the Programme Support Communication "linear process" and places it within the context of development projects and delivery of technical support and equipment; it discusses the 'necessity and dilemma' of communication components in development programmes (known in UNICEF as programme support communication, PSC). It defines PSC as 'the humanists' response to the flaws in development thinking, planning and implementation", being mainly the product of economists, engineers, politicians and technicians, more concerned with financial returns than services to people. The paper outlines role and basic strategies of PSC element of programme implementation, including community participation. |
CF-RAI-USAA-PD-GEN-2007-000235 |
| 26-Oct-1983 | PSC. Egypt.Support Communication Plan for Abu El Matamer, Schistosomiasis Control Project. Memo from Nagwa Farag, PSC Officer, Cairo, to Ulf Kreuger, UNICEF Rep, Cairo | Schistosomiasis; Egypt; Communication for development; Programme support communications; Communication for social change | 11 pp. Shows the plan for the project and communication strategy, training. |
CF-RAI-USAA-PD-GEN-2007-000214 |
| 01-Dec-1983 | Global Workshop on Communication Support for Programmes for Children. Draft conference document for the workshop held in Bangkok 23 January - 3 February 1984 | Basic services; Workshops; Development support communication | 18 pp. Draft conference document, laying out the purpose and expected results of the workshop, including a tentative schedule. |
CF-RAI-USAA-PD-GEN-2007-000092 |
| 15-Jan-1984 | Summary of Recommendations of the Meeting on External Relations. West Point, New York, USA, 15-17 January 1984. Generated by the PSC Service, UNICEF Hq . | Child survival and development; Child health; Programme support communications | 4 pp. The report outlines what PSC entails in relation to the implementation of the Child Survival and Development Revolution, and explains the concept of "going to scale" This summary was sent to all PSC officers on 13 August 1984 |
CF-RAI-USAA-PD-GEN-2007-000117 |