| Date Created | Title | All Thesaurus Terms | Expanded Number | |
|---|---|---|---|---|
| 07-Aug-1984 | Social Marketing for CSDR. Report by Richard K. Manoff, Consultant to UNICEF, submitted to Revelians Tuluhungwa - Project Support Communications Team, NYHQ | Programme communication; Child survival and development; Social marketing; Nutrition education | 73pp. Manoff argues that the Child Survival and Development Revolution, despite extensive planning, could still be ineffective if social marketing principles are not applied. The document includes social marketing examples from Indonesia and provides sequential steps for the social marketing communications programs. Attached is an independent appraisal of Social Marketing, author unknown, recognizing its contributing value as only one part of successful programme communications, and not the single factor. | CF-RAI-USAA-PD-GEN-2007-000054 |
| 01-Oct-1984 | PSC. Haiti. Communication in Support of Programmes for Children in Haiti, mission report by RRN Tuluhungwa, Chief, PSC Service, New York, and Monique Clesca, PSC Officer, Haiti. | Community participation; Training; Advocacy; Mass media; Programme support communications; Communication for social change | 9 pp The communications components of programmes in Haiti fell into 8 major categories: advocacy; orientation/training; community education; production of communication materials; audience diagnostic studies; dissemination of experiences; strengthening government. Outlines main communications methods for the various UNICEF projects, ORT, Breastfeeding, immunization and urban basic services. |
CF-RAI-USAA-PD-GEN-2007-000105 |
| 01-Nov-1984 | Information Education and Communication for Health. A background paper for the WHO/UNICEF Joint Committee on Health Policy by Gill Walt - Lecturer in Health Policy - Evaluation and Planning Centre - London School of Hygiene and Tropical Medicine | Social marketing; Primary health care projects; Advocacy; Health communication; Programme support communications; Communication for social change; Communication for social development | 28 pp The purpose of this paper is to help WHO/UNICEF to increase the effectiveness of their information, education and communication support to country efforts in Primary Health Care and the Child Survival and Development Revolution, to strengthen positive health behaviour practices in communities, and to improve international communications/advocacy for health. Provides terminology and analyses. Includes initial paper proposal from Mr. R.R.N. Tuluhungwa - Chief, PSC Service, Division of Communication and Information (DCI), New York |
CF-RAI-USAA-PD-GEN-2007-000056 |
| 02-Nov-1984 | Some notes on Marketing Oral Rehydration Therapy. Paper by Prof. Alan R. Andreasen, UCLA, background paper presented at Social Marketing and ORT Workshop, Washington, DC | Social marketing; Child health; Diarrhoeal diseases; ORT | 5 pp Discusses the concept of marketing and is subset, social marketing, from a general and academic point of view. Advises on what elements are required for a successful social marketing strategy for ORT. |
CF-RAI-USAA-PD-GEN-2007-000356 |
| 01-Jan-1985 | Some Observations on Communication for the Child Survival and Development Revolution (CSDR). Paper by Colin Fraser, UNICEF Consultant, presented at the Social Communication and Marketing Workshop, Nairobi, 10-17 Feb 1985, organized by UNICEF. | Evaluation studies; Planning; Social marketing; Child health; Advocacy; Communication for social change | 15 pp The consultant mentions 3 other documents (see p. 2) that he considers excellent papers on communication strategies for CSDR (see TRIM records CF-RAI-USAA-PD-GEN-2007-000051 and CF-RAI-USAA-PD-GEN-2007-000053 by Reesom Haile and others; CF-RAI-USAA-PD-GEN-2007- 000124, Tarzie Vittachi; and (MENA Annual Strategy mtg, Sept 1984 - not found/scanned yet). The report discusses advocacy at the global and country levels, and social communication at the community and family levels; the impact of political will; the need for in-depth research at village level before commencing communication/social marketing. Evaluation is necessary at all levels; some policy and operational proposals are given, nomenclature (social marketing) is discussed, staffing implications, and the need to integrate social marketing and communication (SCM) into UNICEF's programmes. Finally, the report considers orientation and training needs, the role of advertising agencies, how to build up national capacity, and extend UNICEF's capacity in SCM. |
CF-RAI-USAA-PD-GEN-2007-000367 |
| 07-Jan-1985 | Strengthening HQ Support for Programme Implementation. Organization for Social Marketing/Communications. Paper by John Williams and R.RN Tuluhungwa, UNICEF, NY, prepared for the Social Communication and Marketing Workshop, Nairobi, 10-17 Feb 198, UNICEF | Evaluation studies; Social marketing; Advocacy; Programme support communications; Communication for social change | 5 pp The paper is largely based on Colin Fraser's report of 5 Dec 1984 (TRIM record No CF-RAI-USAA-PD-GEN-2007-000367). The authors are mainly in agreement with the report, and their purpose is to pull out some major points for discussion at the Workshop. UNICEF must clarify the linkages between advocacy at the global and national levels; it is essential to establish a roster of senior consultants to work with UNICEFs regional offices and set country level communications plans. UNICEF should make more use of national institutions; information and communications need to be integrated into one unit; monitoring and evaluation capacity needs to be established; certain posts need to be added; nomenclature to be standardized. |
CF-RAI-USAA-PD-GEN-2007-000369 |
| 10-Feb-1985 | Development for all is possible: Guidelines for the Use of Social Communication and Marketing in Health. Paper by Farag Elkamel, presented at the Social Communication and Marketing Workshop, Nairobi, 10-17 Feb 1985. UNICEF | Social marketing; Child health; Dehydration; Diarrhoeal diseases; ORT; Egypt | 13pp Author Farag Elkamel was then Director, Centre for Development Communication, Cairo, Egypt, and Communication Adviser for UNICEF's ORT project. Defines social marketing and contrasts it to commercial marketing. Discusses the Egyptian ORT campaign 1983-1984, and offers comments and recommendations vis a vis the promotion aspect. Use of mass media is recommended: it increased use of ORT in Egypt from 1% to 60% in one year. |
CF-RAI-USAA-PD-GEN-2007-000358 |
| 10-Feb-1985 | Summary of Group Reports. Conclusions and Recommendations. Part V of documentation for Social Communication and Marketing Workshop, Nairobi, 10-17 Feb 1985. UNICEF | Social marketing; Programme support communications; Communication for social change | 14 pp Part of final(?) report of the workshop. Summary of Group I discussions: How can PSC be integrated into the total programming process? Discusses function of PSC officer and relations with programming. Specifies recommendations. Also a table laying out steps of a PSC campaign. |
CF-RAI-USAA-PD-GEN-2007-000361 |
| 10-Feb-1985 | Social Communication and Marketing Workshop. Opening presentation by Jim Mayrides, UNICEF, Nairobi, 10-17 Feb 1985. | Social marketing; Workshops; Programme support communications; Communication for social change | 10 pp Gives overview of state of children in the East Africa region, analyses UNICEF assistance in 1984, and notes that the shift to community-based and managed assistance had certain advantages. Workshop participants were asked to consider innovative ways to attack fundamental problems. Low level of PSC posts is seen as an impediment to furthering of communications aspect. |
CF-RAI-USAA-PD-GEN-2007-000372 |
| 10-Feb-1985 | Outline of Rasmuson Presentation on ORT Communication. Presented at the Social Communication and Marketing Workshop, held in Nairobi, 10-17 Feb 1985. UNICEF | Social marketing; Child health; Diarrhoeal diseases; Communication for social change | 20 pp Discusses ORT campaign in Honduras and the Gambia, and analyses failed and successful approaches. |
CF-RAI-USAA-PD-GEN-2007-000374 |