| Date Created | Title | All Thesaurus Terms | Expanded Number | |
|---|---|---|---|---|
| 10-Feb-1985 | ORT Communications Programs in Honduras and The Gambia. Paper by Mark Rasmuson for UNICEF's Social Communication and Marketing Workshop. Nairobi, 10-17 Feb 1985. | Social marketing; Child health; Diarrhoeal diseases; ORT; Gambia; Honduras; Communication for social change | 11 pp Discusses the experience in ORT communications of the Academy for Educational Development (AED), Washington, DC, in Africa and Latin America. Little effective communication activity of national scope has been carried out, except in a handful of countries. There, a variety of creative communications components were developed, which increased awareness and understanding of the project, and resulted in extended use of ORT and reduced infant mortality rates. |
CF-RAI-USAA-PD-GEN-2007-000371 |
| 10-Feb-1985 | Social Communication and Marketing Workshop. Opening and closing statements by Tarzie Vittachi, Nairobi, 10-17 Feb 1985, UNICEF. | Social marketing; Programme support communications; Communication for social change | 4 pp The opening statement encourages the workshop, in setting a framework for action for the CSDR, to pay particular attention to five areas: CSDR is not about poverty but seeks to remedy the results of poverty; UNICEF should see its role as 'agent provocateur'; political will is not only a factor on the part of government, the people's political will is also necessary; semantics -- he does not like 'social marketing'; changing from supply approach to a demand approach; ethical values - moving from partial treatment to whole treatment, from aggression to consideration, from anti-illness to pro-health. The closing statement discusses what has been learned during the workshop, and new communications/publications policy in UNICEF. |
CF-RAI-USAA-PD-GEN-2007-000370 |
| 10-Feb-1985 | Some Notes on Using Advertising Agencies and NGOs in India. Background paper by Peter Chen, UNICEF, New Delhi, presented at UNICEF's Workshop on Social Communication and Marketing, held in Nairobi, 10-17 Feb 1985. | Behavioural change; Breastfeeding; Infant feeding; Leprosy; Information campaigns; Information dissemination; Mass communication; India | 12 pp Presents case studies from India supporting the use of advertising agencies to propagate the message: promotion of improved infant feeding practices, and leprosy awareness campaign. Posters promoting breastfeeding are also included. |
CF-RAI-USAA-PD-GEN-2007-000376 |
| 06-Mar-1985 | Child Survival and Development Revolution. Towards a communication strategy. Abridged report of the Social Communication and Marketing Workshop, Nairobi, 10-17 Feb 1985. UNICEF | Evaluation studies; Social change; Behavioural change; Child survival and development; Social marketing; Communication strategy | 9 pp General commentary on the workshop. Outlines its genesis and objectives, and role within UNICEF's policies and programmes.Process was a key factor in development, as was empowering people to help themselves. Participants' expectations and evaluation of workshop; conclusions and recommendations for policy action in the field and at Hq. |
CF-RAI-USAA-PD-GEN-2007-000360 |
| 09-Apr-1985 | Social Marketing and Brazil's Breastfeeding Programme. Summary of address by Gerson Da Cunha, UNICEF, Sao Paulo, given at the Social Communication and Marketing Workshop, held in Nairobi, 10-17 Feb 1985. UNICEF | Social marketing; Breastfeeding; Brazil; Communication for social change | 6 pp Discusses the marketing of breastfeeding in Brazil: the role of mass media, and general principles, especially the social marketing aspect. |
CF-RAI-USAA-PD-GEN-2007-000373 |
| 23-Apr-1985 | PSC material. Saudi Arabia. UNICEF Support to Saudi Arabia's Health Fairs | Health education; Youth health; Maternal and child health services; Saudi Arabia; Programme support communications | 7 pp Brief report by Ahmed Moosa, Information Officer, on the health fairs 7-13 April 1985, and letter from Thomas McDermott, UNICEF Rep in Riyadh. |
CF-RAI-USAA-PD-GEN-2008-000008 |
| 01-Oct-1985 | The Fireworks Syndrome: WHO. Jack C. Ling. UNICEF: The Potential of Social Marketing. JP Grant. Development Communication Report. Supported by the Office of Education, Bureau for Science and Technology, USAID. Autumn 1985. | Social marketing; Communication for development | CF-RAI-USAA-PD-GEN-2007-000037 | |
| 01-Jan-1986 | Programme Support Communications. Nigeria. Report on "Merging community health education into the technical operations of UNICEF's Nigeria Rural Water supply programme", by Gary Gleason, S. Hasnoputro, C. de Rooy, UNICEF, Lagos | Basic services; Water supply; Nutrition education; Ethiopia; Communication for development; Programme support communications | 5 pp Discusses how UNICEF's water and sanitation programme in Nigeria needs to be combined with hands-on education for rural recipients in order for full health benefits to accrue. |
CF-RAI-USAA-PD-GEN-2008-000001 |
| 19-Feb-1988 | Social Mobilization for Child Survival. Article by Mr. James P. Grant, Executive Director, United Nations Children's Fund (UNICEF) published in Seeds Magazine. Volume, Number, date not available. | Child survival and development; Social mobilization | CF/RAD/USAA/DB01/2002-00612 | |
| 01-Jul-1989 | New communicable diseases: A communication challenge. Jack C. Ling. School of Public Health and Tropical Medicine, Tulane University. Health Communications 1989. | Disease; Communication for development | CF-RAI-USAA-PD-GEN-2007-000038 |