| Date Created | Title | All Thesaurus Terms | Expanded Number | |
|---|---|---|---|---|
| 13-Mar-1984 | Bellagio Conference to Protect the World's Children. Rapporteur's summary of conference 13-15 March 1984 by Stephen S. Joseph, MD, UNICEF Hq, New York | Health promotion; Child health; Vaccination; Health communication; Programme support communications | 8 pp The report summarizes major speeches at the conference. Note especially paras 2 and 4, respectively speeches by Philippe J. Stoeckel (Director, APMP, Association pour la Promotion de la Medicine Preventive - Association for the promotion of preventive medicine - Paris: "success depending on using all channels of communication and service delivery ..."; and D.A. Henderson (MD? writer on PHC in developing countries) "... How do we employ the techniques of merchandizing and social marketing to the development of primary health care ..." |
CF-RAI-USAA-PD-GEN-2007-000140 |
| 01-Apr-1984 | Child Survival and Development Revolution -- UNICEF's Marketing Strategy for the 1980s. Report to the Task Force on Social Marketing -- UNICEF -- New York by Reesom Haile PSC Officer UNICEF Dhaka Bangladesh | Child survival and development; Social marketing | 11 pp. Reesom Haile (UNICEF Dhaka Bangladesh) provides recommendations to accelerate CSDR using social marketing techniques. |
CF-RAI-USAA-PD-GEN-2007-000051 |
| 01-Apr-1984 | Social Marketing and the Child Survival and Development Revolution. Report of the Consultative Task Force meeting, Division of Communication and Information - UNICEF, Hq, New York | Child survival and development; Social marketing; Programme support communications | 18 pp. Report on the consultative task force meeting, including proposals for integrating Social Marketing principles to accelerate UNICEF Child Surival and Development Revolution programmes and communications. Submitted by Gerson da Cunha, Reesom Haile, Toshi Murata , Revy Tuluhungwa. Brief examples from U.S.A. in its National High Blood Pressure Education Programme; Indonesia in a large-scale Nutrition Improvement Programme; Honduras and Gambia in their promotion of ORT and Brazil in its National Breastfeeding Promotion Programme. Keys to success: a strategic combination of applied behavioural research, health technologies, communications and social organisations developed by social marketing experts. |
CF-RAI-USAA-PD-GEN-2007-000053 |
| 04-Apr-1984 | Social Marketing and the Child Survival and Development Revolution - Notes on a meeting in Communications Division called by Tarzie Vittachi Deputy Executive Director, UNICEF, NY | Child survival and development; Social marketing; Programme support communications | 4pp. The principles of Social Marketing (SM) have a communications role in the Child Survival and Development Revolution (CSDR): they systemize what UNICEF is already doing, and should be further explored. Social Marketing asks the key question "What are the needs of this community, therefore, how should we design a programme and communications to meet those needs?" A brief example from Brazil shows how utilizing professional marketing services enchances UNICEF's CSDR programme impact in the field. | CF-RAI-USAA-PD-GEN-2007-000055 |
| 08-May-1984 | PSC. India. Position paper on Advocacy, Development Infromation/Programme Support Communication, originated with UNICEF New Delhi, 8 May 1984 | Development policy; Advocacy; India; Communication for development; Programme support communications; Communication for social change | 8 pp Recounts UNICEF's communication activities 1981-1983, and cooperation with the Government of India, especially the Ministry of Information and Broadcasting. Cooperation with NGOs, which had proved to be most receptive to UNICEF's ideas and themes on social communication. The paper also contains special events during the period, and prospects for 1985-1989. |
CF-RAI-USAA-PD-GEN-2007-000398 |
| 09-May-1984 | PSC. India. In-depth Study in Media Support Areas, by Dr. S. Das Gupta, UNICEF, New Delhi | Rural development; Community participation; India; Communication for development; Programme support communications; Communication for social change | 4 pp Criteria for the kind of study that should be undertaken to evaluate the effects of a radio campaign. Dr. Das Gupta recommends an in-depth of study of communication behaviour in rural villages with emphasis on qualitative aspects. The study should include baseline data on mother-child health, social, cultural setting; major social institutions (family, kinship, religion etc). Unstructured in-depth interviews with different respondents should be conducted extensively in a totally informal manner. The study should also include observations of day-to-day activities and should bring out growth over tiem and development of the communication efforts and how it has influenced behaviour, detailing both positive and negative results. |
CF-RAI-USAA-PD-GEN-2007-000404 |
| 01-Jun-1984 | Health Communication Paper. Preliminary Ideas, May 1984. Paper by Michael Favin, World Federation of Public Health Associations, Washington, D.C., USA, commissioned by UNICEF | Training; Health education; Health promotion; Advocacy; Health communication; Development support communication | 4 pp The paper defines the concept of health communication and its purposes. It was sent to Revelians Tuluhungwa, UNICEF NY with covering letter from Michael Favin. |
CF-RAI-USAA-PD-GEN-2007-000082 |
| 01-Jun-1984 | CSDR Going to Scale. Draft IV. Policy and Programme Support Communication. Paper by Tarzie Vittachi, discusssed at the Social Communication and Marketing Workshop" Nairobi, 10-17 Feb 1985, UNICEF | Child survival and development; Programme support communications; Communication for social change | 24 pp. Defining the role of communication and social marketing in UNICEF's campaign for "Child Survival and Development Revolution". First drafted in 1984; used as background and reference document at the Nairobi workshop. |
CF-RAI-USAA-PD-GEN-2007-000124 |
| 11-Jun-1984 | PSC. India. Media Workshop on Radio in Support of Mother and Child Development, held in Bangalore, Karnataka, 11-16 June 1984. Note by Dr. D.S. Vyas, UNICEF, New Delhi | Child development; Child feeding; Nutrition education; Radio programmes; India; Communication for development; Programme support communications; Communication for social change | 3 pp The radio workshop was attended by 60 people from child development projects of the State of Karnataka, and the All India Radio stations throughout the state. The workshop selected topics for radio programmes which were to be aired in the local language and various dialects in specific areas. It was hoed thta the awareness created by the radio programmes would generate demand among rural families for more and better medical and health services. |
CF-RAI-USAA-PD-GEN-2007-000402 |
| 15-Jun-1984 | PSC. Mexico. Report on Information-Communication Activities of the Mexico Area Office, March 1982- June 1984, by Pia Hallonsten, Information Officer, UNICEF, Mexico | Advocacy; Information dissemination; Mexico; Communication for development; Programme support communications; Communication for social change | 24 pp The Office had no information or communications personnel from July 1981 until March 1982. Immediate priorities then were to organize an inventory of published materials, make a plan for their distribution, establish contacts with media, fund raising and advocacy, especially for breastfeeding. 7 TV spots were produced during 1982-1983 on UNICEF's work in general, as well as radio programmes and radio/television soap operas and childrens programmes. Some of the promotional materials enclosed with the original report were also scanned in this file. |
CF-RAI-USAA-PD-GEN-2007-000414 |