| Date Created | Title | All Thesaurus Terms | Expanded Number | |
|---|---|---|---|---|
| 01-Sep-1983 at 1:09 PM | Loaves and Fishes of Resource Mobilization. Paper by Gerson da Cunha, (Brasilia), Communications Consultant to UNICEF, September 1983 | Social marketing; Breastfeeding; Mass media; Radio programmes; Television; Films; Communication for social change | 9 pp. "How $37,000 were parlayed into a million dollars of value in Brazil's breastfeeding communications." Report outlining the social marketing strategies used to harness the power of Brazil's mass media and celebrities to encoruage behaviour change to longer-term breastfeeding at minimum cost |
CF-RAI-USAA-PD-GEN-2007-000050 |
| 01-Apr-1984 | Social Marketing and the Child Survival and Development Revolution. Report of the Consultative Task Force meeting, Division of Communication and Information - UNICEF, Hq, New York | Child survival and development; Social marketing; Programme support communications | 18 pp. Report on the consultative task force meeting, including proposals for integrating Social Marketing principles to accelerate UNICEF Child Surival and Development Revolution programmes and communications. Submitted by Gerson da Cunha, Reesom Haile, Toshi Murata , Revy Tuluhungwa. Brief examples from U.S.A. in its National High Blood Pressure Education Programme; Indonesia in a large-scale Nutrition Improvement Programme; Honduras and Gambia in their promotion of ORT and Brazil in its National Breastfeeding Promotion Programme. Keys to success: a strategic combination of applied behavioural research, health technologies, communications and social organisations developed by social marketing experts. |
CF-RAI-USAA-PD-GEN-2007-000053 |
| 09-Apr-1985 | Social Marketing and Brazil's Breastfeeding Programme. Summary of address by Gerson Da Cunha, UNICEF, Sao Paulo, given at the Social Communication and Marketing Workshop, held in Nairobi, 10-17 Feb 1985. UNICEF | Social marketing; Breastfeeding; Brazil; Communication for social change | 6 pp Discusses the marketing of breastfeeding in Brazil: the role of mass media, and general principles, especially the social marketing aspect. |
CF-RAI-USAA-PD-GEN-2007-000373 |
| 01-Jan-1998 | A Child Driven Development. UNICEF in Latin America and the Caribbean in the years 1992-1998. © UNICEF, 1998. Printed in Santafe de Bogota, Colombia. Complete text | Education for development; Health education; Health promotion; Child health | 132 pp The volume captures UNICEF's vision and practice in Latin America and the Caribbean during the period 1992-1998, with contributions from many authors, some UNICEF staff. Contents reflect social policy, children's rights, women and gender, equity, goals of the world, summit for children and follow-up, water and sanitation, education, health and nutrition, communication, social mobilization, children's and adolescents' participation, UNICEF management, and publications. Scanned in three parts: CF-RAI-USAA-PD-GEN-2007-000091 (cover); CF-RAI-USAA-PD-GEN-2007-000133 (first part of text), CF-RAI-USAA-PD-GEN-2007-000322 (last part of text). Complete text is found in CF-RAI-USAA-PD-GEN-2007-000339. |
CF-RAI-USAA-PD-GEN-2007-000339 |
| 11-Sep-2007 | FOR RESEARCH ONLY. LINK FOR LATIN AMERICA (related to C4D ) | Social development; Women's participation | CF-RAI-USAA-PD-GEN-2007-000277 |