|Date Created||Title||All Thesaurus Terms||Notes||Expanded Number|
|01-Apr-1980||A discussion paper on Communication Proposal to Promote Breastfeeding in Brazil. Paper by Gerson da Cunha, Communication consultant, UNICEF Brasilia, April 1980||Behavioural change; Breastfeeding; Brazil; Communication for social change; Behavior change communication||65 pp
The paper describes the general situation with regard to breastfeeding in Brazil, which was declining, and suggests methods of communication to improve the situation. Against the background of the specific focus on the promotion of breastfeeding in Brazil, the paper provides an example of the thinking at the time of the role of communication, social marketing and related techniques in support of development projects, and the strategic planning of a PSC campaign.
|01-Sep-1980||Resources and Mechanisms for the Development of UNICEF Cooperation in the Region of the Americas during the Decade of the 1980's. Presentation by Fritz Lherisson, UNICEF Representative for the Caribbean, at UNICEF staff meeting in Santiago, Chile.||Social development programmes; Child health; Caribbean; South America; Programme support communications||18 pp
Presented at a UNICEF Regional staff meeting to examine the future role of UNICEF in Latin America. The paper does not deal directly with PSC, but gives general background of UNICEF's situation in the region, outlines priority areas of action for UNICEF assistance, and possible strategies and approaches. Regrets that UNICEF in its analysis of development does not go beyond the 'simplistic criterion' of per capita income. Discusses UNICEF's mandate, and policies in Latin America, fundraising, cooperation between countries within the region.
|01-Sep-1980||Role of Advocacy in Brazil, by Jacob Matthai, UNICEF, Brasilia, speech delivered at the Americas Regional Staff Meeting, 22-26 September 1980, Santiago||UNICEF policy; Basic services; Primary health care; Advocacy; Brazil; Programme support communications; Communication for social change||11 pp
The author believes that advocacy is at the core of UNICEF's role in development assistance, coupled with a catalytic role in channeling funds to programmes that benefit children, not limited to those programmes implemented by the agency itself. The paper mentions UNICEF's successful advocacy ventures in Brazil, e.g. for the International Year of the Child (1979) and promotion of breastfeeding.
|22-Sep-1980||PSC. Chile. Public Information: A means of support to UNICEF's strategies and mechanisms of action in the 1980's, by Francisco J. Pelucio Silva, Regional Information Officer, UNICEF, Santiago. Paper for Americas Regional Staff mtg, 22-26 Sept 1980.||Chile; Programme support communications; Communication for social change; Communication strategy||22.
Interesting analysis of the relationship between media and culture, and their influence on social conditions and development. The paper discusses the role of public information as an important aspect of UNICEF's work, outlines limiting factors -- such as the necessity to maintain good relations with the government; the necessity for credibility. Communication needs and methods vary greatly between countries in the region. Should messages promote UNICEF programmes, or focus on the region itself -- rather than focussing on improving UNICEF's image, they should perhaps direct attention to the situation of children.
|01-Feb-1981||Experience in Informal Pre-school Education in the South-western Region of the Dominican Republic. Paper presented at the Americas Workshop on Communication for Social Development, held at Ocho Rios, Jamaica, 22-29 April 1981||Community participation; Early childhood education; Workshops; Dominican Republic; Communication for development; Communication for social development||Paper submitted by the UNICEF Office in the Dominican Republic, discussing the informal pre-school education project in the Dominican Republic. Topics discussed include: Arousing governmental interest; organizing and motivating project communities;community participation; inter-sectoral coordination; educational activities for parents; machienry for supervision and evaluation; results obtained; prospects and problems. 13 pages in all.||CF-RAI-USAA-PD-GEN-2007-000226|
|03-Mar-1981||PSC Workshop, Ocho Rios, Jamaica. Two memos listing documentation distributed at the Americas Workshop on Communication for Social Development, 22-29 April 1981||Workshops; Publications; Communication for development; Programme support communications; Communication for social development||Two memos from FJ Pelucio Silva, Regional Information Officer, TARO Santiago, to RRN Tuluhungwa, Chief, PSC Service, UNICEF Hq, New York.
The memos list the resource material being made available at the workshop for consultation by participants (5 copies of each document); and documentation to be distributed to each participant (50 copies of each document)
|01-Apr-1981||The PSC Component in the Country Programme for Chile, 1978-1980. Paper presented at the Americas Workshop on Communication for Social Development, held at Ocho Rios, Jamaica, 22-29 April 1981||Workshops; Training; Chile; Communication for development; Programme support communications; Communication for social change; Communication for social development||21 pp. Paper by Jorge Mencias Chaves, Programme Officer. Deals with the implementation of PSC components into projects in the country programme for Chile 1978-1980. Case study. Of the ten courses of action presented in the Programme, only three have specifically have implemented the P.S.C. component: breast-feeding and early childhood stimulation, audiovisual support for the educational work of nursery schools or kindergartens and the rural maternal-child health programme.||CF-RAI-USAA-PD-GEN-2007-000222|
|01-Apr-1981||Water and Sanitation in Guatemala. Paper presented at the Americas Workshop on Communication for Social Development, held at Ocho Rios, Jamaica, 22-29 April 1981||Water; Sanitation; Community participation; Community mobilization; Training; Guatemala; Programme support communications; Communication for social development||12 pp
The paper outlines the water and sanitation situation in Guatemala, action by UNICEF, the role of women, and communication and information inputs, PSC work, and training.
|01-Apr-1981||Experience in Informal Pre-school Education in the Dominican Republic. Paper presented at the Americas Workshop on Communication for Social Development, held at Ocho Rios, Jamaica, 22-29 April 1981||School community relations; Training; School meals; Radio; Dominican Republic; Programme support communications; Communication for social development||13 pp. The paper, submitted by the UNICEF office ni Santo Domingo, describes the pre-school education project, reaching some 8,800 children in rural and suburban areas in 1980, and a year later some 17,000 children. The paper analyses how the results were achieved, how Government and local citizens were motivated, how were skills imparted to workers, what communications media were used.
|01-Apr-1981||Primary Health Care in Costa Rica. Paper presented at the Americas Workshop on Communication for Social Development, held at Ocho Rios, Jamaica, 22-29 April 1981||Primary health care; Health promotion; Costa Rica; Health communication; Programme support communications; Communication for social development||8 pp
The paper, by Zofia Sierpinski, Programme Officer, outlines Costa Rica's endeavour to extend basic services to urban and rural populations in the 1970's. Community participation and the role of women are discussed, and communication and information inputs are traced, and UNICEF's are listed.